Thursday, November 20, 2014
Earlier this year, we began working with the Partnership for Drug-Free Kids to help people find helpful information about substance abuse online. This is a guest post from their President and CEO, Steve Pasierb, describing our efforts together and the organization’s ongoing work to keep teens safe. -Ed
The Partnership for Drug-Free Kids is dedicated to reducing teen substance abuse and helping families impacted by addiction. We are the only family-focused nonprofit that provides resources and direct support to help families prevent and cope with teen drug and alcohol abuse.
The modern path to substance abuse looks very different than it did when today's parents were teens themselves. As we all know, people are spending more of their time online, across a variety of connected devices. As a result, it’s increasingly important for our information to be accessible anytime, on the web and in mobile apps.
Thanks to a recent donation from Google, we’ve created innovative new content and tools that will help countless families find answers in the midst of a crisis, or before one ever happens.
Since beginning our work together in April, Google has funded search advertising campaigns, helped develop a mobile app with substance abuse-related information, improved our website, and plans to revamp our YouTube channel. All of this is complemented by their ongoing efforts to fight rogue online pharmacies — Google has removed more than 7 million ads for these outfits this year alone. This work makes it harder for people to buy controlled substances online without a valid prescription, thereby reducing illicit access to these medications and reducing abuse.
Search advertising campaigns funded by Google
Users will be able to find information about substance-abuse including: images, common slang terms, short- and long-term effects of each drug, and how to get help in our upcoming mobile app
Our national action campaign, the Medicine Abuse Project, is rallying parents, educators, health care providers, communities, and law enforcement to collectively help prevent half a million teens from abusing prescription drugs and over-the-counter cough medicine. Thanks to invaluable partners like Google, we are able to expand our reach, sharpen our tools and help parents navigate the teen years with help at their fingertips.
Posted by Steve Pasierb, President and CEO, Partnership for Drug-Free Kids